Terms of Service

1. Description of Service

Optimise Lab provides AI-powered tools for digital marketing and data analysis, including keyword research, keyword selection, ad group building, and ad copy generation. The Service is provided on an "as is" and "as available" basis. We reserve the right to modify, suspend, or discontinue any feature of the Service at any time without prior notice or liability.

2. Account Registration & Security

You must create an account to access certain features of the Service. You are responsible for:

• Providing accurate and complete registration information
• Maintaining the confidentiality of your account credentials
• All activity that occurs under your account
• Notifying us immediately of any unauthorised use of your account

You must be at least 18 years old to use the Service. By creating an account, you represent that you meet this requirement.

3. Acceptable Use

You agree to use the Service only for lawful purposes. You shall not:

• Use the Service to violate any applicable law or regulation
• Attempt to gain unauthorised access to the Service or its systems
• Interfere with or disrupt the integrity or performance of the Service
• Use the Service to generate content that is illegal, misleading, defamatory, or harmful
• Reverse-engineer, decompile, or attempt to extract the source code of the Service
• Resell, sublicense, or redistribute the Service without our written consent
• Use automated scripts or bots to access the Service in a manner that exceeds reasonable use

4. API Keys & Third-Party Services

Certain features of the Service require you to provide your own API keys for third-party services (such as OpenAI, Anthropic, or Google). You are solely responsible for:

• Obtaining and maintaining valid API keys and any associated accounts
• All costs and charges incurred through third-party providers as a result of using the Service
• Compliance with the terms of service of each third-party provider
• The security and confidentiality of your API keys

We do not store your API keys on our servers. Keys are held in your browser's local storage and transmitted to third-party APIs only when you actively use features that require them. We are not responsible for the availability, accuracy, or conduct of any third-party service.

5. AI-Generated Content

THE SERVICE INCLUDES FEATURES THAT USE ARTIFICIAL INTELLIGENCE TO GENERATE CONTENT SUCH AS KEYWORD SUGGESTIONS, AD COPY, HEADLINES, AND DESCRIPTIONS. YOU ACKNOWLEDGE AND AGREE THAT:

• All AI-generated outputs are suggestions only and are provided for informational purposes
• You are solely responsible for reviewing, editing, and approving any AI-generated content before use
• We make no guarantees regarding the accuracy, quality, effectiveness, or suitability of AI-generated content
• We make no guarantees that AI-generated content will comply with the policies of any advertising platform (including but not limited to Google Ads, Microsoft Advertising, or Meta Ads)
• We are not responsible for any consequences arising from your use of AI-generated content, including but not limited to account suspensions, policy violations, financial losses, or reputational harm
• AI outputs may contain errors, inaccuracies, or biases and should not be relied upon without independent verification

6. Your Advertising Accounts

The Service provides tools to help you research, plan, and create content for advertising campaigns. You are solely responsible for:

• Your own advertising accounts on any platform
• Any campaigns, ads, keywords, or budgets you create or modify, whether or not informed by the Service
• Compliance with the terms and policies of each advertising platform you use
• Monitoring and managing your advertising spend

The Service does not directly access, modify, or manage your advertising accounts unless a feature explicitly states otherwise. We are not liable for any changes to your advertising accounts or any costs incurred as a result of actions you take based on the Service's output.

7. Intellectual Property

Our property: The Service, including its design, code, features, documentation, and branding, is owned by Optimise Lab Limited and protected by intellectual property laws. You may not copy, modify, or create derivative works from the Service.

Your content: You retain ownership of all data, content, keyword lists, ad copy, and other materials you create using the Service ("Your Content"). By using the Service, you grant us a limited, worldwide, royalty-free licence to store, process, and display Your Content solely for the purpose of providing the Service to you.

8. Payment & Subscriptions

Some features of the Service require a paid subscription. If you subscribe to a paid plan:

• You agree to pay all fees associated with your chosen plan
• Subscriptions renew automatically at the end of each billing period unless cancelled
• You may cancel your subscription at any time; cancellation takes effect at the end of the current billing period
• We reserve the right to change pricing with at least 30 days' notice
• Refunds are provided at our sole discretion

Payment is processed by Stripe. We do not store your full payment card details.

9. Termination

We may suspend or terminate your account at any time, with or without cause, and with or without notice, including if we reasonably believe you have violated these Terms. Upon termination:

• Your right to access the Service ceases immediately
• We may delete Your Content after 30 days
• Provisions that by their nature should survive termination (including sections 5, 10, 11, 12, and 13) will continue to apply

You may also delete your account at any time. Please refer to our Privacy Policy for details on data retention following account deletion.

10. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

• IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT
• ANY WARRANTY THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, ERROR-FREE, OR FREE OF VIRUSES
• ANY WARRANTY REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF ANY DATA, CONTENT, OR RESULTS PROVIDED BY THE SERVICE
• ANY WARRANTY THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS
• ANY WARRANTY REGARDING THE PERFORMANCE OR RESULTS OF ANY ADVERTISING CAMPAIGNS INFORMED BY THE SERVICE

You acknowledge that you use the Service at your own risk and that you are solely responsible for any decisions or actions taken based on information provided by the Service.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

• OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO US IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. IF YOU HAVE NOT PAID ANY FEES, OUR MAXIMUM LIABILITY SHALL BE FIFTY POUNDS STERLING (£50).
• IN NO EVENT SHALL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, LOSS OF BUSINESS, LOSS OF ADVERTISING SPEND, OR LOSS OF GOODWILL, REGARDLESS OF THE CAUSE OF ACTION OR THE THEORY OF LIABILITY.

Nothing in these Terms excludes or limits our liability for fraud, death or personal injury caused by our negligence, or any other liability that cannot be excluded or limited by applicable law.

12. Indemnification

You agree to indemnify and hold harmless Optimise Lab Limited, its officers, directors, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising out of or in connection with:

• Your use of the Service
• Your Content or any advertising campaigns you create
• Your violation of these Terms
• Your violation of any applicable law or the rights of any third party
• Your use of AI-generated content provided by the Service

13. Governing Law & Disputes

These Terms shall be governed by and construed in accordance with the laws of the Isle of Man. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of the Isle of Man.

Before bringing any formal legal proceedings, you agree to attempt to resolve any dispute informally by contacting us via the Contact page. We will make reasonable efforts to resolve the dispute within 30 days.

14. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or by posting a notice on the Service. Your continued use of the Service after any changes constitutes acceptance of the updated Terms.

15. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

16. Contact

For questions about these Terms, please contact us via the Contact page.

Optimise Lab Limited (Company No. 136304C), registered in the Isle of Man.
Registered office: 53 Empress Apartments, Central Promenade, Douglas, Isle of Man, IM2 4EE